Two years as the in-house Digital Marketer, running the day-to-day marketing for a live, operating business.
National Parking Control Group Ltd · 2 years
I joined as the company's only in-house digital marketer, responsible for social media, SEO, paid ads, email, and the CRM, with no team to hand things off to and no room for guesswork. Over two years I grew the company's social following from under 150 to over 3,000, ran SEO and Google Ads PPC campaigns that contributed to measurable increases in client acquisition, and built HTML-based e-shots to support outreach, all while managing the day-to-day CRM in HubSpot.
It isn't freelance client work yet, but it's real: live campaigns, a real budget, and results a business actually depended on, not a case study written after the fact.
Everything below was hands-on, day-to-day responsibility, not just supporting work.
Grew the company's social media following from under 150 to over 3,000 in 12 months.
Managed SEO campaigns contributing to measurable increases in client acquisition.
Managed Google Ads PPC campaigns delivering record results, alongside Meta advertising work.
Developed HTML-based e-shots to support outreach and client engagement.
Managed the company's CRM and marketing automation.
This is genuine marketing I helped build and run for National Parking Control Group Ltd, live now, not staged for a portfolio. It's company work rather than my own freelance client work, but every link below is real.
The company website I helped shape through SEO and content updates, the real, live result of that work.
NPC's company Instagram page, where I shared updates and client wins to build their professional presence.
NPC's company LinkedIn page, where I shared updates and client wins to build their professional presence.
Genuine feedback from NPC's own clients, published on their site, real proof the work built trust with real customers.
In-depth write-ups of NPC's client work, showing the kind of results the wider marketing effort helped deliver.